Innovation & Scholarship

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Unlocking sustainable competitive advantage of emerging market manufacturing SMEs: A moderated mediation model

Co Author | September 2024 – July 2025

Co-authored and presented a peer-reviewed research paper on the role of AI analytics in fostering innovation among SMEs.

Conducted under the guidance of Dr. Dinh Van Hoang, Foreign Trade University, Vietnam and published in an international academic journal.

AI-Powered Music Personalization in Advertising and Its Effect on Sales: The Role of Emotion and Technology Acceptance

Co Author | May – September 2025

Contributed actively in data collection, model design, empirical analysis, and report writing to validate the relationship between personalized audio cues and purchase intent.

Work published in a peer-reviewed setting, under the supervision of M.A Vo Minh Vinh. 

The Relationship Between Cash Conversion Cycle and Firm Performance: Empirical Evidence from Vietnamese Listed Manufacturing Companies

Co – Author | August 2025

Analyzed the correlation between the Cash Conversion Cycle (CCC) and Firm Performance using data from Vietnamese Listed Manufacturing Companies.

Applied quantitative analysis techniques to demonstrate the financial link between working capital management and company profitability.

Won the First Prize in JDIE Competition 2025

SoundVerse AI | An AI-powered music creation platform

Co – Founder & Head of Marketing  | November 2024 – October 2025

Co-founded a tech startup developing an AI-powered mobile platform designed to simplify music creation for amateur users.

Managed the data pipeline for algorithm training, including the collection and cleaning of a 1,000+ data set of musical scores and audio samples.

Secured 100 beta users and utilized feedback to iterate on the user experience (UX), ensuring the platform successfully translated complex musicality into an accessible tool.